At Strike King®, innovation of design, quality, precision and product value are just a few of the characteristics that motivate us to continue our goal to be the most fished lures in the industry. From our senior management and pro staff to our employees and partners, Strike King® is driven to give you the tools you need to be successful at whatever level you are at. From beginners to touring professionals alike, your success is just a cast, flip or pitch away!

Hard Baits

Hard-working, innovative and affordable. Shallow to deep. Big to small. Strike King Hard baits are designed to give you the tools you need to catch the fish you seek….

Soft Baits

From our highly-engineered Rage Tail series of plastics, to KVD’s Perfect Plastics, our soft bait styles and colors are designed and tested with one thing in mind; to catch more and bigger fish!

Wire Baits

Since our origins as #1 in spinnerbaits, Strike King® has been, and continues to be a leader in wire baits. See for yourself why more tournaments have been won on a Strike King spinnerbait than any other!