Soft Baits

NEW FOR 2023
SOFT BAITS



With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Introducing the 2023 line-up, designed and tested by Strike King Pros to deliver time and time again. 



 

Strike King Bitsy Series

Features:

  • SWIMS JUST RIGHT: The Strike King Rage Scounbug is a compact, 3.5-inch crawfish imitator with vibrant, fast-moving Rage Flange pincers and eight appendages for superior swimming and crawling action.

  • VERSATILITY: The slim body design of the Strike King Rage Scounbug makes the bait ideal for use as a finesse jig trailer when seeking a tighter, more compact profile, or for heavier jigs when a faster rate of fall is required.

  • EASY RIGGING: For exceptional performance, hook the Strike King Rage Scounbug in a Texas rig style for a weedless presentation or use on a finesse jig head.

  • LIFE-LIKE DESIGN: The Strike King Rage Scounbug is ideal for casting or pitching around heavy cover or rock, where fish are feeding on prey near the bottom, and can also be fished through vegetation. The Rage Scounbug possesses enough legs to dance and wiggle its way through cover with enticing and unique action.

  • MULTIPLE COLORS: Strike King offers the Rage Scounbug in 14 enticing colors that mimic natural prey. Fish natural lifelike colors when fishing clear water, and choose darker colors for fishing low light conditions or in stained water.
Scounbug

Gravel Dawg

Features: 

  • UNBELIEVABLE SWIMMING ACTION: The Rage Flange of the Strike King Rage Menace Worm features a unique and exclusive design, giving the tail of the worm a swimming action that entices strong reaction bites and drives fish wild.

  • MULTIPLE STYLES: The Strike King Rage Menace Worm is ideal for a Texas rig or Carolina rig for a weedless application around heavy cover or rock, and works exceptionally well when swimming a lure through thick vegetation.

  • EASY RIGGING: Each Strike King Rage Menace Worm is pre-rigged with a narrow hook cavity that allows the angler to easily hook the body of the lure in a straight, natural manner, allowing for a more realistic swimming action and powerful, effective hooksets.

  • VARIETY: The Strike King Rage Menace Worm can be crawled slowly across the bottom for finicky, lethargic fish, hopping and pausing erratically. Because of the swimming action of is twin tail, it is also ideal when active, hard striking fish call for a fast-moving presentation.

  • Strike King offers the Rage Menace Worm in a 6-inch body and in 12 enticing colors that mimic natural prey. Fish natural lifelike colors when fishing clear water, and choose darker colors for fishing low light conditions or in stained water.
Menace Worm

Mr. Crappie Maxie Waxie

The Maxie Waxie looks unassuming, but definitely packs a punch. This bait is a small, grub shaped bait with two strands of rubber through the center to create a very realistic insect profile. The best way to fish the Maxie Waxie is on a 1/64 oz. Teen-Zee Sausage Head Jig under a cork. Small but mighty, the Maxie Waxie is deadly for a variety of species.

Features: *

  • The Strike King KVD Filler Worm is a 6-inch worm that is designed for a drop shot rig, but also excels in other finesse applications, such as on the Strike King Tour Grade Mini Mag Jig Head or on a downsized Carolina Rig.

  • Strike King designed the KVD Filler Worm with an extra-wide head to give the worm added strength and durability, so anglers can now use a single worm for longer, with more hours of casting and more fights with aggressive fish.

  • Strike King utilizes the advanced Open Pour Technology (OPT) for the KVD Filler Worm. This system allows for more life-like, vibrant colors that mimic natural forage and attract fish.  OPT also gives the KVD Filler Worm a layer of salt-infused plastic.  This salt, added only along the bottom, allows the KVD Filler Worm to stay upright when it is rigged on a drop shot, creating a more natural presentation for fish that are finicky and more challenging to catch.

  • The KVD Filler Worm is offered in 16 vivid, fish-attracting colors that have been developed by the Strike King pro staff.

  • Strike King offers the KVD Filler Worm in packs of 10.
Large Dingleberry

KVD Zeus Worm

Strike King’s KVD Zeus Worm is an extra large 9.5-inch worm that is designed using the advanced Perfect Plastics pouring system to create vivid, strike-enticing colors. The advanced design allows for a coffee scent to be infused into the plastic of the Zeus that keeps fish holding on longer, improving the hook up ratio of the worm and helping anglers land more fish. The big worm features unmistakable tail action that swims vigorously when retrieved and attracts fish. The body is sectioned, so that anglers can easily downsize to a 7-inch worm without losing any of the life-like action of the tail. The worm is ideal for a Texas Rig using a 4/0 or 5/0 hook. It also excels on a Carolina Rig or on a jig head, such as the Strike King Mag.

Features:

  • The KVD Zeus Worm, by Strike King Lure Company, is a 9.5-inch, large-bodied worm, that is designed using the Perfect Plastics pouring system to create lifelike, vivid color blends that attract fish and mimic natural forage.

  • Strike King’s Perfect Plastics design also give the body of the big worm a coffee scent that keeps fish biting longer. This dramatically improves the hook up ratio of the worm and helps anglers land more fish.

  • The KVD Zeus Worm features remarkable tail action that swims vigorously when retrieved and attracts fish at fast pace or a slow crawl.

  • The body is sectioned, so that anglers can easily downsize to a 7-inch worm without losing any of the life-like action of the tail.

  • The worm is ideal for a Texas Rig using a 4/0 or 5/0 hook and is remarkable in its versatility.

Zeus Worm Green Pumpkin

Wake Shad  

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not only retains its cherished status among lure collectors but also remains a coveted "secret weapon" in the arsenals of anglers everywhere. Unleash the power of the updated Wake Shad – your ultimate topwater weapon, regardless of retrieval speed. The jointed design of the Wake Shad has great castability and is hand tuned to run true while emitting a noticeable disturbance at the surface for enhanced visibility. Each Wake Shad is hand painted in premium colors carefully chosen by Strike King pros to excel in diverse water conditions, and high-quality hooks promise solid and reliable hookups. Induce explosive strikes from any depth with the Strike King Wake Shad.

Features: 

  •  2.75" in length
  •  Unique craw-shaped and compact profile
  •  Built for a 5/0 hook
  •  Designed for bed fishing
  •  Patented Rage action
RattlinCraw_final 3