News and Press

With a long history of placing grassroots tournament engagement as a core value of the brand, Strike King® Lure Company has announced a new, month-long, digital tournament during May aimed at providing opportunities for anglers to win cash and prizes while doing something they’re already doing naturally – catching bass.

Columbia, SC – Strike King and Lew’s pro John Garrett wins the 2024 Lowrance Bassmaster Elite at Harris Chain with a total of 84-pounds 5-ounces by the end championship Monday.

Strike King® and Lew’s® pro Trey McKinney has accomplished goals at 19 years old that many anglers simply aspire to achieve in their lifetime. With a Bassmaster Elite Series tournament win under his belt, he reflects on all that it took to get to this point and looks ahead to all that is yet to come in his professional angling career.

Quantum is thrilled to announce that industry veteran Mark Talwin has joined the team and will assume the role of Senior Product Engineer. With over a decade of fishing reel engineering excellence behind him, Mark and the team are poised to write an exciting new chapter for Quantum and deliver a new era of innovation.

Rather Outdoors, a leader in fishing equipment and innovation, hires Marcus Parker to fulfill the role of Senior Vice President of Sales - North America.

Strike King releases the new Bitsy family, a line up of four popular Strike King baits now available in a “bitsy” size. Anglers can find some of their favorite Strike King baits – like the Sexy Dawg, KVD Splash, Red Eyed Shad – in a super small finesse profile that will catch fish from coast-to-coast, anywhere there is water.

Strike King launches the new Sexy Shad 2.0 and adds 10 new colors to the Hybrid Hunter family. Sexy Shad, a staple color in many anglers’ arsenal, has been redesigned to enhance the eye-catching, fish-attracting effect of the original Sexy Shad. A new twist on an old favorite, Sexy Shad 2.0 is available in hard baits, spinnerbaits, jigs, and soft plastics.

Delivering a wide wobble action in a bite-sized, 1.5 profile, Strike King's new Gravel Dawg grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country.

The Rage Hawk and the Rage Luau Craw are the newest additions to the long line of Rage Tail Plastics from Strike King. Rage products are commonly identified by the patented Rage appendages found on the arms and claws of the products. Both the Rage Hawk and Rage Luau Craw build upon the traditional Rage style to push the limits of innovation and entice more bites.

Strike King releases the S11 “Spotlight” Yellow lens color, agreed upon to be the most effective color for identifying movement and structure under the water, especially in dim conditions.

Following last year’s release of inshore products, Strike King releases four additional saltwater baits as a continuation of an ever-growing saltwater line up for the brand.

The new Mr. Crappie Shoo Shiner is a hand tied feather jig that is designed for the all-around angler with panfish as their target. The Shoo Shiner is available in 1/16 oz., 1/32 oz., and 1/64 oz. options.