2021 Press Releases

The legendary Squadron Swimbait Jig Head just got better.  New for 2022, Strike King Lure Company is pleased to announce the weedless version of this best-seller.  The Squadron Swimbait Jig Head has a solid reputation for delivering results in virtually every fishing condition.  

In 1964, a small-town angler with a creative spirit began building a revolutionary new lure out of his garage in Memphis, Tenn.  He used handmade skirts and safety pins to fashion what he called the “New Original Strike King Bass Lure,” with a single, spinning blade. 

Strike King is pleased to announce that it has expanded the lineup of one of the most successful soft plastics on the market.  Following up on the immense popularity of the Strike King Rage Bug, Baby Rage Bug and the Magnum Rage Bug, the company introduces the new 3.38” mid-size Rage Bug.

With so many fishing lines to choose from on the market today, Strike King has made the decision easy - just choose the best. Introducing Strike King CONTRA, the innovative, performance-class fishing line that is priced for exceptional value.

Strike King Lure Company is pleased to work with MLF pro angler and back-to-back FLW AOY winner Andy Morgan to develop the Chick Magnet flat-sided crankbait.  Partnering with Strike King's innovative design team, the Dayton, Tenn. pro harkened back to his upbringing on or around Lake Chickamauga to develop the Chick Magnet. 

Always known for breakthrough innovations, Strike King is adding a new sound for one of best-selling crank baits of all time. For 2022, Strike King announces the 6XD Hard Knock.

Teamwork pays off as Strike King and Strike King Pro Andy Morgan teamed up to win a best in category award in the freshwater hardbaits division, with the Chick Magnet. Strike King's innovative design team worked with Morgan to develop the flat-sided crankbait. Andy whose home is in Dayton, Tennessee, harkened back to his upbringing on or around Lake Chickamauga to develop the Chick Magnet.